You hear advice for digital photographers to “print their images.” It’s good advice. Storage cards and drives crash all the time. I suspect very few actually follow that advice. However, this essay is not about that type of printing, and the ideas that I’m going to address live in a completely different space. This is about the photographic fine art print as an object of value: something tangible and handmade. As well as the importance of books and the meaning of value,
In this essay, I want to address the idea of value as it relates to prints and books in the photographic fine art world. What is value, and how do you define it?
Have you ever thought about the importance of the photographic print? What I mean is that when we talk about photography today, it’s usually about posting digital snaps on social media. I read a scary statistic the other day about “Generation Z” (Zoomer students): very few have ever been to an art gallery (to see work in person), even fewer own any photography books, or books in general, and almost none of them have ever been in a photographic darkroom. Their photographic and art world lives online in zeros and ones. That really shocked me. The last few wet collodion demonstrations I did (pre-COVID) at the local university, I felt that something was “off.” I couldn’t put my finger on it; it just felt like the students were distant and not really interested in my presentation. I’d been doing these for years and never had a response, or lack thereof, like this before. It made me start to wonder about the changing perception of art, literature, and education in general. I taught higher education for a few years; in fact, the initial reason for getting an M.F.A. was to continue to teach in higher education. I had a change of heart when I finished graduate school. I feel that I can contribute more to the world doing what I’m doing now. I’m very grateful that I didn’t continue teaching. I think I would have been disappointed and discouraged by it.
WORK, SKILL, & MATERIALS
The Value of Work
When we talk about value, we have to address some key elements that separate the different approaches to making art using photography. One of the big ones for me is work. The 19th-century French novelist George Sand said, "Work is not man's punishment. It is his reward, his strength, and his pleasure." I agree. I define work as a system of mostly failing and continuing to pursue your goal until you’ve achieved it—be willing to not only accept failure but embrace it. I work the hardest on the ideas behind my work. The other component of my photography is the work in the darkroom and printing. I can spend an hour developing and processing one negative. And I can spend an entire day trying to make a print from the negative that I like. While today’s technology allows a person to fire off thousands of images onto a digital card, my work is in the single digits (maybe three on a good day). I have to physically work for those, and some days are complete failures. Whatever the reason(s), nothing works.
The Value of Skill
This is a topic that can be controversial in the sense of how you determine or define skill. For me, skill includes all of the technical knowledge of any given process plus the wisdom of how to apply the process to achieve a certain aesthetic—not an easy thing to do. Knowledge, gained through the study of new information, consists of a rich storage of information. Wisdom, on the other hand, has to do more with insight, understanding, and accepting the fundamental “nature” of things. Let me back up a little and say that the wisdom of applying an aesthetic to an image comes from the knowledge of what you’re trying to say with the image. In other words, there needs to be a story or narrative in place in order to even do this. Without this, you can’t really do anything.
The Value of Material
One of the most important ideas to me is materials. One of the many reasons I enjoy working with historic processes is the variety of materials available for use in any given process. Everything from the papers to the silver can be used as a metaphor in the work. I used to talk about the glass used in collodion when making photographs of synagogues destroyed in Germany on Kristallnacht (the Night of Broken Glass). Or the cyanide I use to remove the unexposed silver from the plate; the same substance was used in Europe's gas chambers during WWII. With my current project, I’m using a variety of materials that address, directly or indirectly, the thesis of the work. The tangible quality of the materials lies beyond the metaphors. It's an experience to hold a handmade photograph physically in your hands. I believe we've lost touch with the material (physical) aspect of photography. That has changed the medium a lot in my mind. This is where books can be vital. In this digital age, we rely on internet connections, computers (phones), and power to be able to see or read anything. If any one of those isn’t available, the work is no longer available to you. With a book, you only need light.
THE HANDMADE PRINT
In the context of a handmade print, value can be defined in several ways, including:
Unique craftsmanship: One of the primary sources of value in a handmade print is the uniqueness and individuality of each print produced. Handmade processes often involve a high level of skill, attention to detail, and creativity, which can result in prints that are distinct from one another-each one an original. Viewers may place a premium on handmade items because of their uniqueness and the sense of artistry and personality that they convey.
High-quality materials: Handmade processes often involve the use of high-quality materials that are carefully selected and sourced. This can add to the value of the final product, as the materials used may be of a higher quality than those used in mass-produced items.
Personal connection: Handmade processes often involve a personal connection between the creator and the product. The maker may have a strong emotional connection to the item they are creating, and this can be conveyed to the viewer in the finished print. Viewers may value this personal connection and feel more attached to handmade items than they would to mass-produced items.
Overall, the value of something made by hand can come from a number of things, such as its uniqueness, quality, and personal connection.