Over the past few weeks, I’ve had a few conversations with people about making art. One topic seemed to always come up in these chats. In essence, they ask or imply, “What if people don’t like what I do or don’t understand it?” Or even, “People don’t like what I do, and they don't understand it. I don’t get very many likes or comments on social media.”
Addressing the issue of people not liking or responding to your work (social media “likes” and “comments") can be a big deterrent. And it can be a bit depressing and frustrating too. But that’s only if you give it credence or value. It’s your choice, whether you do or not. I can say with some certainty that it’s a waste of time to be concerned with what other people think about your creative endeavors, whether on social media or not; their feedback, for the most part, is meaningless. There’s an old quote attributed to a lot of different people that says, "When you’re 20, You care what everyone thinks. When you’re 40, You stop caring what everyone thinks. When you’re 60, You realize no one was ever thinking about you in the first place." I’ll be 60 years old soon and can relate to the wisdom here. Apply it to your creative life. It will make you a better artist.
This is looking west-southwest from our house. We were walking back from the top of our property and saw this. The “circle” of clouds and the ray of light on Saddleback Mountain (the far peak) were magnificient.
My response to this dilemma has always been the same: Make your work for an audience of one: YOU. That’s all that matters. This only applies if you’re making personal, fine art work. Commercial work is a different story. With that, you are bound to please a much larger audience, and it’s in pursuit of money (that’s its purpose). It’s very easy for me to separate the two. Personal work has a strong, compelling narrative. Commercial work pays no mind to that. It’s pretty and popular. It’s a transaction for money, not an expression of an idea, concern, question, interest, etc. What the masses want is something familiar and safe. Something that takes no chances and is rarely ever different. It’s what sells. Money is the object, not expression. Period. Remember the difference; that’s an important piece of understanding what you’re trying to do.
“When you’re 20, You care what everyone thinks, When you’re 40, You stop caring what everyone thinks, When you’re 60, You realize no one was ever thinking about you in the first place.”
That brings me to my second point. If you make creative work with the intention of selling it, you’re probably off to a dubious start. Influence is incessant. Making money can really mess with accessing your own creative desires. You can see how easily you’d cross that line into commercial work. And once you cross over, you’re not making work for yourself; you’re making work for them. It kills your creative vibe (in a personal sense).
I’ve said it a million times: I have nothing against commercial work. Good on you if you do it and it fills your bank account. My concerns are about not conflating commercial work with personal expression, narrative, or personal fine art. I couldn’t care less for commercial work. I have absolutely no interest in it. I’m not in the least bit concerned about selling, showing, winning awards, or anything else with my work. I make it for personal reasons, reasons that I’ve explained many times in these essays.
Carry on doing work that motivates you. If others like it or can appreciate it, great! But never make that a priority. And I would recommend that you separate making money from your creative life. Keep your creative spirit free from the poison of commerce. It destroys your soul in that context. Earn your money some other way; keep your artmaking separate and special. Enjoy every day that you can create something, or even try to create something. Reveal the failures, learn from them, and be grateful. You will be amazed at where you find yourself mentally and creatively.
In the next few weeks, I’ll share what I’ve been working on in the studio. I guess you could call it an evolution of this work. I’m super excited about it. Stay tuned!!
